Handel Group & Seguai:: How Perfect Is Your Body?

Seguai, an online marketing company, wanted a custom-branded quiz for their client, Handel Group. I wrote humorous and playful content designed to entertain customers as well as entice them to sign up for the Handel Group’s lifestyle and fitness program, BuckUp.com. The quiz questions were written to subtly collect helpful data about the users, including [...]

Abbey Dawn by Avril Lavigne :: Back to School Quiz Campaign

I developed promotional and engaging copy for Khol’s ?back to school? advertising campaign, featuring the?Avril Lavigne Abbey Dawn line. The campaign featured Abbey Dawn branded quizzes that were distributed on Quibblo, MySpace, and Facebook. The content was written for the client’s target audience, teen girls, and the?personality tests included: How Punk Rawk Are You? Are [...]

SnapApp.com by Pangea Media :: Website Content

I wrote copy and created instructional videos for the SnapApp.com website. SnapApp is a self-service platform and marketing tool designed to create quizzes, polls, surveys and contests and distribute them on their websites, Facebook and Twitter. In addition to writing most of the copy for the website, I was also responsible for editing several pages [...]

Obama ’08 Campaign :: Who Should I Vote For?

The “Who Should I Vote for Quiz” was written during the last presidential election. Since the quiz went live in January 2008 it has been taken by over 5 million people.?It is currently the number one search result for the phrase, “who should I vote for” in Google, and was used by Barack Obama’s 2008 [...]

FanPrizes :: Taylor Swift Tickets Giveaway

FanPrizes.com, a sweepstakes site owned by Pangea Media, ran several contests and sweepstakes featuring concert ticket and vacation giveaways. Each sweepstakes required a sign-up form, relevant quiz, banner ads, interview with the winner, and official rules, which I was responsible for creating and managing, as needed. The Taylor Swift Sweepstakes is an example of one [...]

San Francisco in a Day: How I Give Out of Town Friends a Tour of SF

Living in one of the best cities ever means that you get to play host to friends from out of town pretty regularly. Usually, people only have time to visit for a weekend or a few days, so I have to condense a LOT in a small amount of time. That’s why I created a [...]

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Content strategist specializing in engagement and SEO content development.