Archive for Portfolio

Video Tutorial :: Setting Up Your Facebook Timeline Page

When Facebook introduced the Timeline feature for Pages, I created a helpful video tutorial detailing exactly what marketers needed to do to get their page ready for the switch. View the video, below.

SnapApp Blog

I direct, manage, and create content for the SnapApp blog which covers such topics as social media and online marketing strategy. A team of internal and external contributors also write content which I proofread, and edit for SEO. >Visit the blog >View my blog posts  

The Marketer’s Ultimate Guide to Facebook

SnapApp provided current and potential customers with a guide to Facebook’s changes and how the changes impacted marketer’s. I researched and wrote the copy, as well as worked with the graphics team to help design the look and feel of this guide. >Download PDF  

DDB :: B MOR Project

DDB client B MOR partnered with State Farm to create a fun interactive app for the B MOR Facebook Page. I wrote a series of diagnostic quizzes designed to help teens fulfill their potential and achieve their goals. >View full size >Download PDF  

Handel Group & Seguai:: How Perfect Is Your Body?

Seguai, an online marketing company, wanted a custom-branded quiz for their client, Handel Group. I wrote humorous and playful content designed to entertain customers as well as entice them to sign up for the Handel Group’s lifestyle and fitness program, BuckUp.com. The quiz questions were written to subtly collect helpful data about the users, including [...]

Abbey Dawn by Avril Lavigne :: Back to School Quiz Campaign

I developed promotional and engaging copy for Khol’s ?back to school? advertising campaign, featuring the?Avril Lavigne Abbey Dawn line. The campaign featured Abbey Dawn branded quizzes that were distributed on Quibblo, MySpace, and Facebook. The content was written for the client’s target audience, teen girls, and the?personality tests included: How Punk Rawk Are You? Are [...]

SnapApp.com by Pangea Media :: Website Content

I wrote copy and created instructional videos for the SnapApp.com website. SnapApp is a self-service platform and marketing tool designed to create quizzes, polls, surveys and contests and distribute them on their websites, Facebook and Twitter. In addition to writing most of the copy for the website, I was also responsible for editing several pages [...]

Obama ’08 Campaign :: Who Should I Vote For?

The “Who Should I Vote for Quiz” was written during the last presidential election. Since the quiz went live in January 2008 it has been taken by over 5 million people.?It is currently the number one search result for the phrase, “who should I vote for” in Google, and was used by Barack Obama’s 2008 [...]

FanPrizes :: Taylor Swift Tickets Giveaway

FanPrizes.com, a sweepstakes site owned by Pangea Media, ran several contests and sweepstakes featuring concert ticket and vacation giveaways. Each sweepstakes required a sign-up form, relevant quiz, banner ads, interview with the winner, and official rules, which I was responsible for creating and managing, as needed. The Taylor Swift Sweepstakes is an example of one [...]

Content strategist specializing in engagement and SEO content development.