Handel Group & Seguai:: How Perfect Is Your Body?

Seguai, an online marketing company, wanted a custom-branded quiz for their client, Handel Group. I wrote humorous and playful content designed to entertain customers as well as entice them to sign up for the Handel Group’s lifestyle and fitness program, BuckUp.com. The quiz questions were written to subtly collect helpful data about the users, including employment status, grocery shopping habits, and whether or not they were already a member of a gym.

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Content strategist specializing in engagement and SEO content development.